When speakers at a conference and commentators on television begin a sentence with “I think” or “I hope,” it detracts from their expertise. Those are not power words. Even well-known experts often start a sentence with tentative phrases. You aren’t invited to speak at a conference or appear on national television for what you think.
Spelling makes headlines this time of year as the annual National Spelling Bee takes place in the nation’s capital. A few years ago at the same time Mitt Romney’s staff goofed by misspelling “Amercia” in its iPhone app. That’s supposed to be “America” in case you wondered. The twitter hashtag #Amercia exploded with thousands of
This is a true story about a large American company, the leader in its field. It happened long ago (during the Reagan presidency), but its lessons remain relevant. The CEO, known as a visionary who was shaking up his industry, accepted an invitation to speak to an industry organization. His topic was to be the
An interview with Marie L. Lerch, Vice President responsible for firmwide marketing and communications for Booz Allen Hamilton How do you select the themes for the speeches you write for your CEO (Ralph Shrader)? Does he select them or do you collaborate on the topics? There are core themes around leadership, people development, and corporate
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