Your worst fear is happening, live and on air: the product you’re demonstrating doesn’t work. When it happens on TODAY, it’s more than a bit embarrassing and certainly diminishes the company’s product and brand. You Can’t Slap it Together It takes intricate planning for a product demonstration, or to prepare
You don’t want to be the guest who shows up with props for your interview on a morning talk show without telling the producer. That’s a definite no-no. TV hosts welcome guests who demonstrate their products or discuss their new books because it enlivens the interview. But your guest spot needs to be carefully orchestrated
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