Your worst fear is happening, live and on air: the product you’re demonstrating doesn’t work. When it happens on TODAY, it’s more than a bit embarrassing and certainly diminishes the company’s product and brand. You Can’t Slap it Together It takes intricate planning for a product demonstration, or to prepare
“Ripeness is all”…William Shakespeare It happens often. The phone rings, and on the other end is a panicked voice asking for an appointment for speaker training right away. “When are you speaking?” we ask. “Next May,” he replies (over six months from now). Don’t Rush the Chicken Training is like cooking a chicken – take
If you’re in the PR business long enough, it’s bound to happen. You open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client?
The conventional wisdom for media interviews is that you never say “no comment” when a reporter asks you a question you can’t or don’t want to answer. You Must Answer the Question Of course, you can’t give the journalist confidential organization information, or remark during the very period going before an initial public offering (IPO).
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