That’s an important question to ask yourself before you schedule a media interview with a reporter. You’ve no doubt noticed that many politicians who appear on Sunday morning talk shows almost immediately go on the defensive. They have a point of view on the topic that is at odds with the reporter’s questions from the
Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked? The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your media training and hard work
You’ve heard it too many times: the distracting, irritating, cell phone that rings or vibrates during the middle of a business presentation. Smart phones and cell phones are wrecking havoc with business etiquette and manners. Their indiscriminate use is hurting business, and it could be your business if you’re not careful.
Nothing is worse than picking up the phone and hearing an irate client on the other end of the line asking, “Why wasn’t I quoted? Why did I waste my time talking to John Jones? How come you didn’t make sure I was included in the story?” You’re lucky if you’ve never experienced that sinking
Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter. So how do you make the best impression when you can’t see the whites of a reporter’s eyes? Preparing for the Phone Interview In an
How often have you heard that a presentation, or a media interview, is no more than story telling? And that’s true. As a speaker, you’d grab your audience with an opening such as “Imagine that you are about to find a cure for cancer.” That is sure to get everyone’s attention. But then if you
Don’t laugh. This happened to a client not too long ago. He’s a very busy CEO, who was so tired that he showed up at a morning press conference in a suit and tie but without socks. It was a tell tale sign that he had mentally checked out because of exhaustion. He wasn’t conscious
Whenever you make a presentation you’re representing your organization, not just yourself. At that moment you are the face of the organization. But are you well versed in the organization’s brand promise? Or are you only focused on the messages you want to communicate about your area of expertise?
If you’re in the PR business long enough, it’s bound to happen. You open The New York Times or The Wall Street Journal and your stomach flip-flops. The reporter didn’t quote your client, or CEO, in his story. How do you explain this to your client?
If you’ve ever wished that you could expand the life expectancy of a presentation that you went through hours making, fortunately by utilizing web-based media you can safeguard that all your presentations will have a day to day existence past their initial audience. In the “olden” days you would almost certainly furnish a duplicate of
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The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews.
Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation — from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point.
