That’s an important question to ask yourself before you schedule a media interview with a reporter. You’ve no doubt noticed that many politicians who appear on Sunday morning talk shows almost immediately go on the defensive. They have a point of view on the topic that is at odds with the reporter’s questions from the
Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked? The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your media training and hard work
If you were meeting a reporter in person for a media interview, you would be dressed in appropriate business attire. You can also have a face-to-face interview with a reporter using Zoom, or another video calling service that enables individuals in two different locations to have a conversation on their computers. No need to leave
As the saying goes, the more things change, the more they stay the same. The web has changed the way we work with journalists. Many media interviews take place in email exchanges. Reporters conduct interviews on Zoom or similar services. The news cycle is now 24/7. Follow the Rules But, as the saying goes, the
You may be wondering why a media trainer who guides corporate executives through the stages of interviews in traditional media and, in recent years, on Zoom and social media, would make a statement like the one above. It’s because we increasingly hear complaints from PR people about how much more difficult media relations has become
The famous lyrics from the song “When You’re Smiling” were closely identified with iconic jazz singer and trumpeter Louis Armstrong, whose own smile lit up a room. You can learn a lot from that song about the power of smiling in your personal and business life. If you smile during a presentation, your audience will
When you’re invited to appear on a TV talk show you may be sharing the spotlight with another guest. That might be your co-author of a book, a celebrity new-product spokesperson, your business partner or a medical expert. Once you get on television, the exchange between you and a second spokesperson needs to be choreographed,
Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter. So how do you make the best impression when you can’t see the whites of a reporter’s eyes? Preparing for the Phone Interview In an
Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product. Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the
In a recent post, we discussed techniques to move your name to the top of the list when reporters are seeking experts for media interviews. Now that you’ve gone through media training and booked the interview, how do you improve your chances of having reporters use your key messages in their stories?
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