Even the most famous authors cringe at the thought of yet another book tour. But a media tour is an essential task in promoting a book or a product. Media tours of any kind are grueling. If you’re an author, or represent an author or do PR for a consumer products company, you know the
You don’t want to be the guest who shows up with props for your interview on a morning talk show without telling the producer. That’s a definite no-no. TV hosts welcome guests who demonstrate their products or discuss their new books because it enlivens the interview. But your guest spot needs to be carefully orchestrated
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The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews.
Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation — from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point.
