Should I do this media interview?

Should You Be Doing This Media Interview?

That’s an important question to ask yourself before you schedule a media interview with a reporter. You’ve no doubt noticed that many politicians who appear on Sunday morning talk shows almost immediately go on the defensive. They have a point of view on the topic that is at odds with the reporter’s questions from the

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How Do You Keep Your Secrets From the Media?

When the CEO of the world’s #2 bank says there is no such thing as an “off the record” comment to the media, you can take it as gospel. A while back, Jamie Dimon, chairman and CEO of JPMorganChase, addressed 200+ members and guests of the Financial Women’s Association. When he was introduced, the audience

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Answer questions, Reporter Q&A

How to Answer Questions From a Reporter Without Messing Up

Once you’ve mentioned your key messages during an interview with a reporter, are you prepared to answer the questions that are sure to be asked? The Q&A can be the most important part of the interview. If you blow an answer – or blow off the reporter – all your media training and hard work

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Presidential Debate

Will Your “Tells” Derail Your Presentation or Media Interview?

Even after just about 60 years, political pundits still talk about the “tells” that derailed Richard Nixon’s bid for the Presidency in 1960. “Tells” are subtle changes in a person’s behavior or demeanor that are dead giveaways that the person is nervous and uncomfortable during a presentation or media interview. If you’ve ever watched The

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Oops!

The 12 Worst Mistakes in Working With the Media

As the saying goes, the more things change, the more they stay the same. The web has changed the way we work with journalists. Many media interviews take place in email exchanges. Reporters conduct interviews on Zoom or similar services. The news cycle is now 24/7. Follow the Rules But, as the saying goes, the

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The News Media Doesn’t Need PR People Anymore

You may be wondering why a media trainer who guides corporate executives through the stages of interviews in traditional media and, in recent years, on Zoom and social media, would make a statement like the one above. It’s because we increasingly hear complaints from PR people about how much more difficult media relations has become

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Why wasn't I quoted?

Why the Reporter Didn’t Quote You — or Your Client

Nothing is worse than picking up the phone and hearing an irate client on the other end of the line asking, “Why wasn’t I quoted? Why did I waste my time talking to John Jones? How come you didn’t make sure I was included in the story?” You’re lucky if you’ve never experienced that sinking

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Another guest

A TV Interview With Another Guest is Like Ballroom Dancing

When you’re invited to appear on a TV talk show you may be sharing the spotlight with another guest. That might be your co-author of a book, a celebrity new-product spokesperson, your business partner or a medical expert. Once you get on television, the exchange between you and a second spokesperson needs to be choreographed,

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Do You Stand for a Phone Interview With a Reporter?

Do you stand for a phone interview is a serious question. An in-person media interview with a reporter is less likely these days than the return of the manual typewriter. So how do you make the best impression when you can’t see the whites of a reporter’s eyes? Preparing for the Phone Interview In an

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The Newman Group is a recognized leader in guiding business professionals, celebrities and authors to improve their communications skills in presentations and media interviews.

Our highly skilled and experienced professionals have the expertise in media and presentation training to meet any business situation — from helping an executive to prepare for the challenge of talking to a reporter during a business crisis to presenting a group of investors during an IPO or keeping a celebrity spokesperson on point.

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